Media-inzichten vertalen naar je merkstrategie
Lange tijd was het bieden van overzicht in media vermeldingen aan organisaties en merken door media monitoring bureaus voldoende. Echter, de tijd van [...]
Aan tafel bij DWDD: hoe de media werken & hoe je ze vóór je laat werken
Welke onderhandelingen gaan eraan vooraf voordat gasten in talkshows als DWDD, Pauw of RTL Late Night aan tafel komen? Hoe zorg je ervoor [...]
Hoe culturele intelligentie (CQ) je verder helpt met internationaal zakendoen
Veel bedrijven overwegen de stap naar het buitenland. Soms vanwege een gunstiger ondernemersklimaat, vaak om nieuwe afzetmarkten aan te boren. Internationale expansie brengt kansen [...]
Siegrid over wonen en werken in de Verenigde Arabische Emiraten
Siegrid Althuizen is CEO van Skyne creative visionaries Dubai. Het bedrijf is gevestigd in het prestigieuze designcentrum van het Midden-Oosten, Dubai Design District [...]
Five lessons we took away from the -ING Creatives Festival
This past weekend members of the Skyne team had the incredible experience of attending the 4th edition of the –ING Creatives Festival. Here [...]
Inspiring joint session on sustainability with Dutch students
Yesterday a group of young talented students from the Eindhoven University of Technology visited the Skyne office. Team VirTUe, as they are called, [...]
Blog: Your brand is your mantra for success
As the founder of a design and strategy firm, I have made it my mission to help fellow entrepreneurs in the UAE towards [...]
Blog: Why branding is about to change forever
Why branding is about to change forever Next to being passionate about branding, I also consider myself a digital geek with a profound [...]
Blog: Selecting the right color for your brand
The psychology of color is an interesting and controversial topic in branding and design. Many of the facts about the psychology of colors and its persuasive capabilities consist [...]
Blog: It is all about imagination
As Einstein put it: “Logic will get you from A to Z. Imagination will get you everywhere.” Imagination is essential in creation. But [...]