Why branding is about to change forever Next to being passionate about branding, I also consider myself a digital geek with a profound love for tech. Over the past years I have been following with great interest many discussions on robots, artificial intelligence, machine learning and how they are going to drastically change the world as…

Lees meer

On the 3rd of November, Mr. Paul Epping of Philips Healthcare Transformation Services, provided a great visionary keynote on the future of healthcare worldwide. The developments in artificial intelligence, robotica, nano technology, DNA research and 3D printing together will open a whole new future for our health and the way healthcare is organized. Together with…

Lees meer

The psychology of color is an interesting and controversial topic in branding and design. Many of the facts about the psychology of colors and its persuasive capabilities consist of personal opinions. In this article we will discuss the elements a new brand identity needs to consider when selecting the right color for an identity. Brands and color are very strongly linked…

Lees meer

As Einstein put it: “Logic will get you from A to Z. Imagination will get you everywhere.” Imagination is essential in creation. But what is imagination? And does it come naturally or can it be taught? The greatest artists of our planet take inspiration from what is surrounding them. In this article we try to…

Lees meer

We are excited to announce our collaboration with Keller Kitchens; the Dutch leader of premium kitchens since 1935. Keller Kitchens is part of DKG International B.V. The collaboration will facilitate co-creation to establish a strong footprint for Keller Kitchens in the Middle East, North Africa and India. Skyne will contribute by its expertise and experience…

Lees meer

You can only make a first impression once. This is what effective and original packaging is about. Distinctive and attractive packaging influences purchase decisions, informs your audience and reflects your brand. A recent study shows how packaging and branding affect the way consumers trust the product. Your packaging contributes to brand recognition and loyalty, reflects…

Lees meer

How to attract customers to your restaurant? Restaurants are an extremely competitive business and attracting new customers is always a challenge. For instance, Dubai is a highly competitive market, with approximately 2862 restaurants in the city. Customers usually tend to stick with restaurants they know and like, but at the same time many people are interested…

Lees meer