Project spotlight: Jumeirah Emirates Towers restaurant ‘Mundo’

From time to time we shine a spotlight on some of our most exciting projects from the years gone by. We consider ourselves highly privileged to have had the opportunity to work with such distinctive companies and are extremely proud of all that we have accomplished together.

Jumeirah Emirates Towers restaurant ‘Mundo’
A new name and identity to attract foodies

Jumeirah Emirates Hotel Tower, also known as Emirates Tower Two, is a 56-storey hotel in the city of Dubai, United Arab Emirates. Jumeirah asked Skyne to help to come up with a new name and identity for a new restaurant to be opened in the hotel. The restaurant concept serves a wide variety of international cuisine from all over the globe.

Skyne created a name with global appeal and an identity that connects different parts of the world through patterns found in architecture, fashion, art and design that are typical for each culture.

The different patterns from the different cultures were combined to create a symbolic world and an icon that binds all flavors together, which resulted in a unique and strong identity with a wide variety of details that are applied throughout the entire restaurant. Skyne developed not only the name and identity, but also a set of collaterals, advertising, radio commercial and video.