Skyne creates brand strategy and identity for new tourist destination Mleiha

We are proud to annouce that Skyne created the brand strategy and brand identity for Mleiha. Today, the Sharjah Investment and Development Authority (Shurooq) has officially opened the Mleiha Archaeological and Eco-tourism destination in presence of His Highness Dr Sheikh Sultan Bin Mohammed Al Qasimi, Supreme Council Member and Ruler of Sharjah.

The multiphase project will create a new tourist attraction in UAE and wider Arab region. The Mleiha tourist destination, one of the most important archeological sites in the UAE, has been developed in the vicinity of various ruins and burial sites that date back to ancient times, some more than hundred thousands of years.

Besides the brand strategy and identity of Mleiha, Skyne developed the Mleiha website, video and communication materials.