Turning SAIF Zone into the ideal business hub to collaborate, grow and prosper in the region
SAIF Zone is a free zone in Sharjah and was looking to find a solution to attract more companies to establish themselves in their jurisdiction. Skyne was requested to help position SAIF Zone better. Working together, we developed a brand strategy and new brand identity that differentiates SAIF Zone from its competitors and turned SAIF Zone into a more attractive location to incorporate. Besides this, new initiatives like Women in Business and Business Connect were launched to serve the target audience better.
Client:
SAIF Zone (Sharjah Airport International Free Zone)
Challenge:
Set SAIF Zone apart from the competition and attract more companies to the free zone
Result:
Increased interest of companies looking to collaborate and establish themselves in SAIF Zone. Clear aligned internal understanding amongst all employees about how to present SAIF Zone and accomplish its vision
FROM INSIGHTS TO STRATEGY
Branding a destination to start your business
Although SAIF Zone is a well established free zone in the UAE, a crowded market place with many competitors with similar offerings, Skyne recognized opportunities to turn it into a more attractive location to establish companies. Skyne developed a powerful brand strategy, positioning and clear principle \'where businesses connect & grow\' which guides all designs, behaviors and decisions when creating the brand experience. The guiding principle is based on the target audience\'s behavior and identified opportunities to stand out as a free zone.
The free zone in Sharjah to set up and grow your business
FROM STRATEGY TO DESIGN
Translating \'where businesses connect & grow\' into a brand identity
After establishing the unique characteristics and reasons for SAIF Zone to be the preferred free zone to set up a company, we created a visual style that communicates these qualities. What sets SAIF Zone apart is transcended in every design we created. The brand identity including all collaterals and guidelines was further implemented in communication tools such as their stationery, signage and way-finding, sub-brands, collaterals, brand guidelines and of course the website.
SAIF Zone promises to be where businesses connect & grow
How we helped SAIF Zone attract more companies
Research & Analysis
Market scan
Target audience research
Stakeholder research
Customer journey mapping
Brand opportunities
Strategy & Story
Brand strategy
Brand positioning
Brand story
Central message
Guiding principle
Concept & Design
Brand identity design
Brand collateral design
Communication tools design
Signage & wayfinding
Website design
Corporate movie
Brand guidelines
Implementation & Activation
Project management
Collateral and signage production
Website development
Want to know more?
In Branding and Design we think differently to deliver great results to our business partners. For us, everything is about the relationship and it all starts with a conversation. Find out how out-of-the-ordinary thinking will benefit you.