Skyne was asked to come up with a new name and identity for a new restaurant to be opened in the Jumeirah Emirates Tower hotel. The restaurant concept serves a wide variety of international cuisine from all over the globe.
Client:
Jumeirah Emirates Towers
Challenge:
A new name and identity to attract foodies
Result
Skyne created a name with global appeal and an identity that connects different parts of the world through patterns found in architecture, fashion, art and design that are typical for each culture.
The different patterns from the different cultures were combined to create a symbolic world and an icon that binds all flavors together, which resulted in a unique and strong identity with a wide variety of details that are applied throughout the entire restaurant. Skyne developed not only the name and identity, but also a set of collaterals, advertising, radio commercial and video.
Connecting different parts of the world through patterns
Research & Analysis
Market scan
Target audience research
Strategy & Story
Brand strategy
Brand story
Naming
Concept & Design
Brand identity design
Interior branding
Signage & Wayfinding
Communication tools design
Campaign development
Implementation & Activation
Project management
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